Enspire logo UBC

NOVEMBER

MARKETING & MEDIA

Students will learn about different marketing and design principles such as the 4 P's, poster design elements, and advertisement strategies.

Welcome to your second Digital Workshop with the Enspire program! You can find everything you need for this workshop on this page. We challenge you to be open to new ideas, ask questions, and be bold!

There are 4 activities included in this workshop. Some of them you can do by yourself, and other will require you to work in small groups or have full-class discussions.

We challenge you to be open to new ideas, ask questions, and be bold!

For Google Drive users, to access your downloaded files:

Open an activity link and make a copy of the activity by going to File > Make a Copy. Then save it onto your own personal Google Drive.

For Microsoft App users, to access your downloaded files:

On desktop/computer: Go to your File Explorer > Downloads. On iPad, Go to your home screen > My Files > Recents

WORKSHOP ACTIVITIES

1. Introduction to Marketing

1. Introduction to Marketing

2. How many logos do you know?

2. How many logos do you know?

3. Four P's of Marketing

3. Four P's of Marketing

4. Coca-Cola's 4 P's

4. Coca-Cola's 4 P's

LEARNING CHALLENGE!

This month's Learning Challenge is all about using the Design Principles and the 4 P's that you learned in order to help improve an advertisement poster for the company Let me take a Cell-Fie! Make a copy of this Google Slides/PowerPoint file and add it to your own device. Then, be sure to follow the instructions on your template to finish this month's Learning Challenge!