NOVEMBER
MARKETING & MEDIA
Students will learn about the 4P’s and 5C’s of marketing to promote their product or service.
There are 4 activities included in this workshop. Some of them you can do by yourself, and other will require you to work in small groups or have full-class discussions.
We challenge you to be open to new ideas, ask questions, and be bold!
For Google Drive users, to access your downloaded files:
Open an activity link and make a copy of the activity by going to File > Make a Copy. Then save it onto your own personal Google Drive.
For Microsoft App users, to access your downloaded files:
On desktop/computer: Go to your File Explorer > Downloads. On iPad, Go to your home screen > My Files > Recents
WORKSHOP ACTIVITIES
1. Introduction to Marketing
2. How many logos do you know?
3. Four P's of Marketing
4. Nike's Four P's
LEARNING CHALLENGE!
Let's practice what we've learned about Price, Product, Place, and Promotion by applying this concept to a real company: Apple. As you all know, Apple is a huge company that produces a diverse selection of products -- from Apple Watch to iMacs. Make a copy of this Google Slides/PowerPoint file and add it to your own device. Then, in small groups, work together to fill out the Four P's chart for Apple. You may use your own brainstorming skills as well as online research to support your ideas.
